Tixmore vs. Eventbrite, Luma & Others: An Honest Comparison for Event Organizers
Choosing a ticketing platform is one of the first decisions you make as an event organizer — and it directly affects your bottom line. Every percentage point in fees is money that could go toward your event, your speakers, or your pocket.
We built Tixmore because we thought organizers deserved better pricing and simpler tools. But we don't expect you to take our word for it. Here's how Tixmore stacks up against the most popular alternatives — pricing, features, and trade-offs included.
The Fee Comparison: Where Your Money Goes
Let's start with what matters most — how much each platform takes from your ticket sales.
On a $30 Ticket
| Platform | Platform Fee | Payment Processing | Total Fee | % of Ticket Price |
|---|---|---|---|---|
| Tixmore | $0.39 | Stripe (~2.9% + 30¢) | ~$1.56 | ~5.2% |
| Eventbrite | 3.7% + $1.79 | 2.9% per order | ~$3.69 | ~12.3% |
| Luma (Free plan) | 5% | Stripe (~2.9% + 30¢) | ~$2.97 | ~9.9% |
| Ticket Tailor | ~$0.85 flat | Stripe (~2.9% + 30¢) | ~$2.12 | ~7.1% |
On a $100 Ticket
| Platform | Platform Fee | Payment Processing | Total Fee | % of Ticket Price |
|---|---|---|---|---|
| Tixmore | $0.39 | Stripe (~2.9% + 30¢) | ~$3.49 | ~3.5% |
| Eventbrite | 3.7% + $1.79 | 2.9% per order | ~$8.39 | ~8.4% |
| Luma (Free plan) | 5% | Stripe (~2.9% + 30¢) | ~$8.50 | ~8.5% |
| Ticket Tailor | ~$0.85 flat | Stripe (~2.9% + 30¢) | ~$3.95 | ~4.0% |
On a $200 VIP Ticket
| Platform | Platform Fee | Payment Processing | Total Fee | % of Ticket Price |
|---|---|---|---|---|
| Tixmore | $0.50 | Stripe (~2.9% + 30¢) | ~$6.40 | ~3.2% |
| Eventbrite | 3.7% + $1.79 | 2.9% per order | ~$15.39 | ~7.7% |
| Luma (Free plan) | 5% | Stripe (~2.9% + 30¢) | ~$16.40 | ~8.2% |
| Ticket Tailor | ~$0.85 flat | Stripe (~2.9% + 30¢) | ~$6.95 | ~3.5% |
Stripe processing fees (2.9% + 30¢) are industry-standard and charged by the payment processor, not the ticketing platform. All platforms use Stripe or similar processors.
The Takeaway
Tixmore's platform fee is just 0.25% per ticket, with a minimum of ~$0.39 and a maximum cap of $4.99 (USD). That's it. No per-ticket dollar surcharge, no percentage stacking.
Compare that to Eventbrite's 3.7% + $1.79 — on a $50 ticket, Eventbrite's platform fee alone is $3.64, while Tixmore's is $0.39. That's a 9x difference.
The higher your ticket price, the more dramatic the savings. On a $200 ticket, you save over $9 per ticket compared to Eventbrite. Sell 500 of those and you've kept an extra $4,500.
On all platforms listed here, free events have zero platform fees. You only pay when you sell paid tickets.
Feature Comparison
Pricing isn't everything — you need the platform to actually work for your event. Here's how the features compare:
Core Event Management
| Feature | Tixmore | Eventbrite | Luma | Ticket Tailor |
|---|---|---|---|---|
| Event page builder | Yes | Yes | Yes | Yes |
| Custom themes & branding | Yes | Limited | Limited | Limited |
| Multiple ticket types | Yes | Yes | Yes | Yes |
| Free + Paid + Donation tickets | Yes | Yes | Paid only | Yes |
| Time slots / recurring sessions | Yes | No | No | Yes |
| Lineup & schedule | Yes | No | No | No |
| Custom registration questions | Yes | Yes | Yes | Yes |
| Multi-image cover carousel | Yes | Single image | Single image | Single image |
Check-in & Operations
| Feature | Tixmore | Eventbrite | Luma | Ticket Tailor |
|---|---|---|---|---|
| QR code tickets | Yes | Yes | Yes | Yes |
| Check-in scanning | Yes | Yes (app) | Yes | Yes |
| Real-time check-in dashboard | Yes | Yes | Basic | Yes |
| Attendee list management | Yes | Yes | Yes | Yes |
Marketing & Growth
| Feature | Tixmore | Eventbrite | Luma | Ticket Tailor |
|---|---|---|---|---|
| Affiliate / referral tracking | Yes | No | No | No |
| Promo codes | Coming soon | Yes | Yes | Yes |
| Event discovery / marketplace | No | Yes | Yes | No |
| SEO-optimized event pages | Yes | Yes | Yes | Yes |
Payment & Finance
| Feature | Tixmore | Eventbrite | Luma | Ticket Tailor |
|---|---|---|---|---|
| Stripe integration | Yes | Eventbrite Payments | Yes | Yes |
| Multi-currency support | 11 currencies | Multiple | Limited | Multiple |
| Refund management | Yes | Yes | Yes | Yes |
| Order management dashboard | Yes | Yes | Basic | Yes |
| Revenue analytics | Yes | Yes | Basic | Yes |
Where Each Platform Shines
Let's be fair about what each platform does best.
Eventbrite
Best for: Organizers who want built-in event discovery and marketing reach.
Eventbrite has a massive marketplace. If you list your event there, people browsing Eventbrite might discover it. For public events in major cities — concerts, food festivals, large conferences — that built-in audience can be valuable.
The trade-off: You pay for that marketplace with significantly higher fees. And if your attendees come from your own marketing (social media, email lists, word of mouth), you're paying the Eventbrite premium without using the Eventbrite advantage.
Luma
Best for: Tech-savvy organizers running small, community-driven events.
Luma has a clean, modern design and integrates well with tools popular in the tech community. It's great for meetups, workshops, and events with a strong community element.
The trade-off: The 5% platform fee on the free plan adds up quickly. Luma Plus ($59–69/month) removes it, but now you're paying a subscription whether you have events that month or not. And some features feel geared toward a specific niche rather than general-purpose event management.
Ticket Tailor
Best for: Budget-conscious organizers who want simple, flat-rate pricing.
Ticket Tailor's ~$0.85 per ticket is straightforward — no percentage, no surprises. For high-price tickets, this can be very competitive.
The trade-off: No built-in lineup/schedule features, no affiliate tracking, and the UI feels more utilitarian than polished. The credit-based billing system can also be confusing.
Tixmore
Best for: Organizers who want low fees, full features, and a professional event page — without paying for a marketplace they don't use.
Tixmore charges 0.25% per ticket with a low minimum and a hard cap. You get features that other platforms either don't offer (affiliate tracking, lineup & schedule, time slots, multi-image covers) or charge extra for. No monthly subscriptions. No per-ticket dollar surcharges.
The trade-off: Tixmore doesn't have a built-in event marketplace. Your attendees come from your own marketing channels — social media, email, affiliates, word of mouth. If you rely heavily on platform-driven discovery, Eventbrite or Luma might add more value despite the higher fees.
Real-World Scenarios
Scenario 1: A 200-Person Workshop at $50/ticket
Total ticket revenue: $10,000
| Platform | Platform Fees | Payment Processing | Net Revenue |
|---|---|---|---|
| Tixmore | $78 | ~$320 | ~$9,602 |
| Eventbrite | $738 | ~$290 | ~$8,972 |
| Luma (Free) | $500 | ~$320 | ~$9,180 |
| Ticket Tailor | $170 | ~$320 | ~$9,510 |
Tixmore saves you $630 vs. Eventbrite — enough to cover a venue upgrade or an extra speaker.
Scenario 2: A 500-Person Concert at $80/ticket
Total ticket revenue: $40,000
| Platform | Platform Fees | Payment Processing | Net Revenue |
|---|---|---|---|
| Tixmore | $195 | ~$1,310 | ~$38,495 |
| Eventbrite | $2,855 | ~$1,160 | ~$35,985 |
| Luma (Free) | $2,000 | ~$1,310 | ~$36,690 |
| Ticket Tailor | $425 | ~$1,310 | ~$38,265 |
Tixmore saves you $2,660 vs. Eventbrite. That's a lighting rig, a sound upgrade, or a solid profit margin improvement.
Scenario 3: A Free Community Meetup (100 People)
Every platform listed here is completely free for free events. No fees, no catches. Pick whichever one has the features and experience you prefer.
The Hidden Cost: Monthly Subscriptions
Some platforms offer a "Pro" or "Plus" tier that reduces per-ticket fees — but adds a monthly bill.
| Platform | Subscription | What It Gets You |
|---|---|---|
| Tixmore | None | All features included, always |
| Eventbrite | None (but high per-ticket fees instead) | N/A |
| Luma Plus | $59–69/month | Removes the 5% platform fee |
| Ticket Tailor | None (pay-as-you-sell) | N/A |
With Tixmore, you pay nothing until you sell a ticket, and you never pay a subscription. Every feature — time slots, affiliate tracking, custom themes, registration questions — is included from day one.
Making Your Choice
Here's a simple framework:
Choose Eventbrite if you need the marketplace discovery and your events are in major cities where Eventbrite has strong organic traffic. Accept the premium fees as a marketing cost.
Choose Luma if you're running tech community events and value the aesthetic and community features. Consider Luma Plus if your volume justifies $60+/month.
Choose Ticket Tailor if you want dead-simple flat pricing and don't need lineup/schedule or affiliate features.
Choose Tixmore if you want the lowest fees, the most features, and you drive your own ticket sales through your channels. You keep more of every dollar, and you don't pay for a marketplace you don't use.
Try It Yourself
The best way to evaluate a platform is to create an event on it. Tixmore lets you create unlimited events, add all ticket types, and customize your event page — all before selling a single ticket. No credit card required. No trial period. No feature gates.
Create your first event at tixmore.com and see the difference.
Pricing data is based on publicly available information as of April 2026. Stripe processing fees (2.9% + 30¢) are approximate and may vary by region and card type. Always check each platform's current pricing page for the latest rates.